Design Services

Photography

 

Product and lifestyle photography aid a brand through visual storytelling. Product photography focuses on showcasing products with clarity and detail while lifestyle photography creates a narrative around the product. Combining the styles forms a powerful brand narrative, engaging customers by presenting products attractively and showcasing how they enhance lives. Contact BRNDnew and find out how our photographers can help elevate your business with a snap of their camera.

Take a look at some our latest Photography work

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A wide range of capabilities to create a compelling & impactful brand identity
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Why Photography Matters for a Brand

Visually appealing photography enhances a brand's online presence and social media appeal. High-quality images encourage the user to spend more time on a website or engage with content on social platforms.

Visually appealing photography enhances a brand's online presence and social media appeal. High-quality images encourage the user to spend more time on a website or engage with content on social platforms. 

Professional photography lends credibility to a brand and signals a commitment to quality. 

Top notch photography has a significant impact on purchase decisions. When consumers see images of products or services, they are more likely to be motivated to make a purchase. Images often create a desire for ownership.

Well-crafted photography contributes to positive brand experiences. When customers have positive experiences with a brand's visuals, they are more likely to share and recommend the brand to others, leading to organic brand growth.

Consistent photography across various marketing channels reinforces a brand's message and identity. A uniform visual language creates a unified brand experience, contributing to a stronger brand image and recall.

Visually appealing photography enhances a brand's online presence and social media appeal. High-quality images encourage the user to spend more time on a website or engage with content on social platforms.

Visually appealing photography enhances a brand's online presence and social media appeal. High-quality images encourage the user to spend more time on a website or engage with content on social platforms. 

Professional photography lends credibility to a brand and signals a commitment to quality. 

Top notch photography has a significant impact on purchase decisions. When consumers see images of products or services, they are more likely to be motivated to make a purchase. Images often create a desire for ownership.

Well-crafted photography contributes to positive brand experiences. When customers have positive experiences with a brand's visuals, they are more likely to share and recommend the brand to others, leading to organic brand growth.

Consistent photography across various marketing channels reinforces a brand's message and identity. A uniform visual language creates a unified brand experience, contributing to a stronger brand image and recall.

Expand Possibilities,
Reduce Costs:

Embrace the Agency Advantage for Flexible, High-Impact Creatives.

Fresh Perspective and Innovation

Agencies bring a fresh perspective to your creative projects. They are exposed to a variety of industries and clients, which allows them to offer innovative ideas and creative solutions that may not be limited by internal biases or conventional thinking. This fresh approach can lead to unique and cutting-edge creative outputs.

Access to Specialized Talent

Agencies often have access to a network of specialized talent and resources. If your project requires specific expertise or niche skills, agencies can tap into their network to bring in specialists who are well-suited to your needs. This ensures that you have access to the best talent for each aspect of your project.

Reduced Administrative Burden

Hiring and managing full-time employees involves administrative tasks such as recruitment, onboarding, training, performance management, and benefits administration. When you work with an agency, these administrative burdens are lifted from your shoulders. The agency takes care of managing their team, allowing you to focus on other core aspects of your business.

Risk Mitigation

Engaging an agency helps mitigate the risk associated with creative projects. Agencies typically have established processes, quality control measures, and contractual agreements in place. These safeguards help ensure that projects are delivered on time, meet quality standards, and align with your expectations. In the event of any issues, agencies are usually equipped to handle them efficiently and provide suitable resolutions.

Focus on Core Competencies

Outsourcing creative work to an agency allows you to focus on your core competencies and strategic initiatives. Instead of diverting time and resources towards building an in-house creative team, you can allocate your energy towards areas where your business excels. This concentration on your strengths can lead to improved overall performance and productivity.

Choose Your Level of Involvement

When you hire an agency, you gain access to a diverse team of professionals with a wide range of skills. From designers and copywriters to marketers and strategists, an agency offers a collective pool of expertise. This breadth of skills ensures that your creative projects receive well-rounded and comprehensive attention.

Flexible Hours to Fit Your Needs

Agencies often offer flexibility in terms of working hours. They understand that different projects may have unique timelines and requirements. With an agency, you can often negotiate and adjust working hours to align with your specific needs, ensuring timely delivery of creative work.

More Skills at Your Disposal

When working with an agency, you have the flexibility to choose your level of involvement. Whether you prefer to collaborate closely or provide general guidance and feedback, an agency can adapt to your preferred working style. This allows you to maintain control over the creative process while leveraging the agency's expertise and creativity.

Fresh Perspective and Innovation

Agencies bring a fresh perspective to your creative projects. They are exposed to a variety of industries and clients, which allows them to offer innovative ideas and creative solutions that may not be limited by internal biases or conventional thinking. This fresh approach can lead to unique and cutting-edge creative outputs.

Access to Specialized Talent

Agencies often have access to a network of specialized talent and resources. If your project requires specific expertise or niche skills, agencies can tap into their network to bring in specialists who are well-suited to your needs. This ensures that you have access to the best talent for each aspect of your project.

Reduced Administrative Burden

Hiring and managing full-time employees involves administrative tasks such as recruitment, onboarding, training, performance management, and benefits administration. When you work with an agency, these administrative burdens are lifted from your shoulders. The agency takes care of managing their team, allowing you to focus on other core aspects of your business.

Risk Mitigation

Engaging an agency helps mitigate the risk associated with creative projects. Agencies typically have established processes, quality control measures, and contractual agreements in place. These safeguards help ensure that projects are delivered on time, meet quality standards, and align with your expectations. In the event of any issues, agencies are usually equipped to handle them efficiently and provide suitable resolutions.

Focus on Core Competencies

Outsourcing creative work to an agency allows you to focus on your core competencies and strategic initiatives. Instead of diverting time and resources towards building an in-house creative team, you can allocate your energy towards areas where your business excels. This concentration on your strengths can lead to improved overall performance and productivity.

More Skills at Your Disposal

When you hire an agency, you gain access to a diverse team of professionals with a wide range of skills. From designers and copywriters to marketers and strategists, an agency offers a collective pool of expertise. This breadth of skills ensures that your creative projects receive well-rounded and comprehensive attention.


Flexible Hours to Fit Your Needs

Agencies often offer flexibility in terms of working hours. They understand that different projects may have unique timelines and requirements. With an agency, you can often negotiate and adjust working hours to align with your specific needs, ensuring timely delivery of creative work.

Choose Your Level of Involvement

When working with an agency, you have the flexibility to choose your level of involvement. Whether you prefer to collaborate closely or provide general guidance and feedback, an agency can adapt to your preferred working style. This allows you to maintain control over the creative process while leveraging the agency's expertise and creativity.


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when you are.

Ready to create content that takes your brand to the next level? Book a short 30-minute initial consultation with us so we can start defining the best way to achieve your objectives.

The Crucial Role of Photography in Elevating a Brand's Success

August 13, 2023

3

min read

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In today's visually-driven world, photography has emerged as a powerful medium that plays a crucial role in elevating a brand's success. From creating emotional connections to enhancing brand recognition, photography has the ability to captivate audiences and leave a lasting impact. In this blog, we will explore ten compelling points that highlight the significance of photography in shaping a brand's identity, communication, and overall success.

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  1. Visual Storytelling: Photography serves as a powerful tool for brands to tell their story visually. Through compelling images, brands can communicate their values, mission, and unique offerings, resonating with their audience on a deeper level.
  2. Brand Identity and Recognition: High-quality and consistent photography helps establish and reinforce a brand's identity. When customers encounter cohesive and visually appealing images associated with a brand, it enhances brand recognition and fosters brand loyalty.
  3. Emotional Connection: Photography has the ability to evoke emotions and create a strong emotional connection with the audience. Emotions play a significant role in consumer decision-making, and photography can tap into those emotions, influencing brand perception positively.
  4. Increased Engagement: Captivating visuals in the form of photography encourage audience engagement. Whether on social media, websites, or marketing materials, eye-catching images entice users to interact, share, and explore more of a brand's content.
  5. Showcasing Products and Services: Photography is instrumental in showcasing products and services. High-quality product photography can enhance the perceived value of offerings, driving customer interest and purchase decisions.
  6. Differentiation in the Market: In a saturated market, unique and creative photography can help a brand stand out from competitors. Original and visually striking images draw attention and set a brand apart, capturing the audience's attention and curiosity.
  7. Web and Social Media Appeal: Visually appealing photography enhances a brand's online presence and social media appeal. High-quality images draw users' attention, encouraging them to spend more time on a website or engage with content on social platforms, ultimately increasing brand exposure.
  8. Credibility and Professionalism: Professional photography lends credibility to a brand and signals a commitment to quality. Consumers are more likely to trust brands that invest in high-quality visuals, as it reflects professionalism and attention to detail.
  9. Storytelling Through Product Usage: Photography can showcase products being used in real-life scenarios, allowing customers to envision themselves using the product. By highlighting the practicality and benefits of products, brands can effectively communicate value and utility.
  10. Influence Purchase Decisions: Compelling photography has a significant impact on purchase decisions. When consumers see captivating images of products or services, they are more likely to be motivated to make a purchase, as the images create a desire for ownership.

In conclusion, photography is an essential component of successful brand communication and marketing. From captivating storytelling to influencing purchase decisions and reinforcing brand identity, photography plays a critical role in shaping brand perception and connecting with consumers on a deeper level. In a visually-driven world, investing in photography as part of a comprehensive branding strategy is crucial for brands seeking to thrive and leave a lasting impression on their audience. As brands continue to navigate the competitive landscape, harnessing the power of photography will undoubtedly be the key to elevating their success and solidifying their position in the hearts and minds of their customers.

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